SETO Launches with 'Play Me' on Nu Dutch Attitude

Dutch producer Albert Harvey has unveiled his new artist project, SETO, with the release of his debut single, 'Play Me.' Released through his freshly launched imprint, Nu Dutch Attitude (NDA), this track highlights Harvey's transition from collaborating with prominent artists to stepping into the spotlight himself.

Harvey's impressive track record includes work with music heavyweights such as David Guetta, Pitbull, and J Balvin among others. His experience across various genres, including dance, electronic, pop, and hip-hop, informs the music he creates as SETO. 'Play Me' combines a driving groove with a catchy hook, engineered for versatility across different settings, from festival mainstages to intimate club venues.

In describing his artistic vision, Harvey emphasizes that this project is personal. He says, "'Play Me' is the first thing out under SETO, so it had to carry the whole story… What started as a teenage obsession with rap and the sound of the streets ended up on the dance floor, reworked into tech house that owes as much to heritage as it does to the club." This release not only showcases his musical prowess but also his intention to connect deeply with his roots.

The creation of Nu Dutch Attitude reflects a broader trend in the Dutch electronic music scene, aiming to cultivate a community of like-minded producers while embodying the independent spirit that has characterized the country's rich musical heritage. Harvey’s debut single is poised as a promising start for NDA, aligning with a growing movement of artists seeking to establish their own labels, similar to what Showtek achieved with their F_CK THE SYSTEM imprint.

As 'Play Me' garners early support from respected DJs including Martin Garrix and Don Diablo, the release signifies not only a new beginning for Harvey as SETO but also sets the stage for what fans can expect from Nu Dutch Attitude moving forward. Fans can explore more about SETO through his official website and social media channels while streaming 'Play Me' on Spotify.